創新（innovation）

Innovate Your Way to Higher Returns: "In his seminal 1962 book The Diffusion of Innovations, Everett Rogers argued that innovations spread through society in a predictable 'S curve' pattern, segmented into five stages of adoption: Innovators, Early Adopters, Early Majority, Late Majority, and Laggards."

創新及創造性破壞──經濟學大師熊彼得: "在今日知識經濟的世代，企業經營都非常注重創新。創新的涵義是什麼？經濟學大師熊彼得（Joseph A. Schumpeter）首先提出經濟學上對創新最有名的詮釋：把原來的生產要素重新組合，改變其產業功能，以滿足市場需求，從而創造利潤。"


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