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核心競爭力(core competence)
閱讀筆記:"'"Companies have to focus on their core competencies," said Susanne Dirks, manager of IBM Corp.'s global center for economic development research in Dublin. "And they have to take a more rigorous approach to determining which other competencies they want to shed through outsourcing. A slowing economy adds to the urgency.""<2008/02/24>
"1990年,著名戰略管理專家C.K.普拉哈拉德(C.K.Prahlad)和加里.哈默爾(Gary Hamel)在他們所著的《The Core Competence of the Corporation(公司的核心競爭力)》中對“核心競爭力”這麼定義:核心競爭力又稱核心能力,是建立在企業核心資源的基礎之上,企業的智力、技術、產品、管理、文化的綜合優勢在市場上的反映。在普拉哈拉德和哈默看來,核心競爭力首先應該能為企業提供進入不同市場的潛力。其次,核心競爭力對最終產品的顧客價值貢獻巨大。最後,一個企業的核心競爭力應該是難以被……"<2008/01/30>
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