星巴克（Starbucks）

閱讀筆記：

• Since Starbucks, we have a different coffee experience. Since Blackberry, we can communicate and conduct business from anywhere. Google has completely changed how we search for and consume information. 有了星巴克，我們可以留連在既不是住家，也不是辦公室，卻優於其他咖啡館的「第三空間」。 （摘自《Big Think Strategy: How to leverage bold ideas and leave small thinking behind》, Bernd h. Schmitt。請參考博客來網路書店或Amazon.com的書籍介紹網頁）

• CEO Saviors? -- DELL, SBUX, YHOO, now MBI - BloggingStocks:

Starbucks (NASDAQ: SBUX) stock, which collapsed over the the past 18 months, has not been a pretty sight as it traded down from a high of $40 to yesterday's close of $18.26, near its 52-week low of $17.66. Other coffee house chains have sprung up over the years and now McDonald's (NYSE: MCD) is moving into its turf, full steam (of coffee) ahead, announcing plans to roll out coffee bars with similar-tasting beverages, served by baristas, at lower prices, to its 14,000 U.S. stores in 2008.

Howard Schultz was restored to his CEO post by the board last year in an effort to get the company back on track. Given that he was the principal architect of all of the company's major concepts and growth, there is renewed hope. The jury is still out on his chances of success to bring the company roaring back. It is more likely, given the current landscape, that the stock will come back, albeit fighting and scrapping."<2008/02/21>

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• 聯合新聞網 | 財經產業 | 國際財經 | 星巴克自救！關門3小時傳授絕技:

"星巴克（Starbucks）咖啡創辦人舒茲最近重掌大權，企圖力挽業績和股價雙雙下滑的頹勢，由於體認到抓住顧客的心是重新擦亮招牌之道，舒茲一聲令下，美國全國7100家星巴克咖啡店26日同步暫停營業三小時，讓員工一起「閉關」修練espresso調理絕技，以及研究如何為顧客營造絕佳的星巴克氣氛。"<2008/02/27>

• 聯合新聞網 | 全球觀察 | 國際萬象 | 咖啡不夠正？全美星巴克今晚暫停3小時

: "全美七千一百家星巴克咖啡店今天傍晚關閉三個鐘頭，對員工進行「精進咖啡藝術」的訓練，這是星巴克自一九七一年開店以來，第一次進行大規模的在職訓練，因為很多消費者批評星巴克用自動咖啡機煮的咖啡不夠正點。

美國的夜貓子今晚到星巴克喝咖啡碰壁。總部位在西雅圖的星巴克透過企業備忘錄，在前幾天通知員工進行全面性在職訓練的消息。希望加強員工專注在義式濃縮咖啡的標準，確保咖啡品質。……"<轉載中央社舊金山報導>

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