閱讀筆記:
udn數位資訊 - 線上漫遊 - 網路衝浪 - 雅虎設專屬網站 要抓女人心: "雅虎公司鎖定25歲至54歲的女性推出專屬網站,專門探討女人話題。
這個名為Shine的網站31日正式上路,目的是希望提高針對女性的廣告銷售。雅虎說,消費性包裝商品、零售與醫藥領域的廣告商,一直要求透過更多方式接觸這群消費者。據統計,他們今年可望支出18億美元的廣告費用。"<2008/04/01 class="fullpost">
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- Business & Technology | Chief Yahoo Yang is a different kind of exec | Seattle Times Newspaper: "Yahoo co-founder Jerry Yang chose the name of his company, in part, because it referred to someone who is rude, unsophisticated and uncouth — not the starchy executive jockeying for splashy deals.
The 39-year-old billionaire has relished the title of Chief Yahoo that he picked up after he and friend David Filo started the Internet search company in 1995 as graduate students at Stanford University. ...
At Stanford in 1994, Yang and Filo built a site called "Jerry's Guide to the World Wide Web." The next year, they created a company around the Web site and called it Yahoo, an acronym for "yet another hierarchical officious oracle."
Later, it would also stand for "you always have other options," said Ellen Siminoff, who worked at Yahoo for six years in the 1990s. The acronym then embodied the spirit that drove Yang and others at the company, she said.
Unlike Semel, who was the company's charismatic face for five years, Yang is soft-spoken and cerebral. While Semel took heat for his $70 million annual compensation package, Yang opted for an annual salary of $1, joining Silicon Valley chiefs Steve Jobs at Apple and Eric Schmidt at Google, according to Salary.com."<2008/02/11> - 中時理財──新聞掃描|焦點新聞|雅虎花1.6億美元買Maven:
"雅虎宣布拒絕微軟的敵意併購不久,旋及宣布以1.6億美元(約51億台幣)購併美國網路影像服務商Maven,一方面補強本身在網路服務的實力,一方面拉抬未來身價。華爾街普遍認為,微軟終究會併購雅虎,只是可能拉高價格。
Maven的業務是幫電視和電影公司找可以露出影音訊息的網站,並洽談相關廣告,客戶包括新聞集團、新力電影等,雅虎購併Maven之後可以補強網路廣告實力,藉此增加和微軟談判的籌碼。"<2008/02/14>
"華爾街日報9日報導,雅虎公司8日特別召開視訊會議,與董事討論微軟公司的敵意併購。另據消息人士透露,雅虎的大股東已和微軟執行長巴爾莫(Steve Ballmer)會面,希望能提高收購價碼,分析師預測,微軟出價可能由原先的每股31美元調高到35美元。
雅虎董事8日以電話連線方式討論此案,並聽取公司主管與財務顧問報告各種可能的選項,包括進一步要求微軟提高出價、考慮與Google公司策略結盟等。"<2008/02/10>
"據國外媒體報道,雅虎CEO楊致遠週三在發給員工的電子郵件中表示,該公司仍在尋找其他方式以阻擊微軟的收購。
楊致遠在電子郵件中稱:“雅虎董事會目前正在仔細評估多種潛在戰略,這是一個複雜且不斷變化的過程。”他特別強調,雅虎董事會還沒有對微軟的收購請求做出決定。上週五,微軟宣佈已經向雅虎董事會提交報價,希望以446億美元的現金加股票收購後者全部股份。楊致遠並未給出雅虎回應……"<2008/02/07>
"With the hefty premium included in its $44.6 billion bid for Yahoo! (YHOO), Microsoft (MSFT) looks well on its way to persuading shareholders in the Internet company to support its unsolicited offer. Yahoo employees, however, will be another matter. Not only has Microsoft been a frequent rival, but many Yahoo staffers view it as a lumbering giant that doesn't understand the Internet. 'I see culture clash,' says Norm Fjeldheim, chief information officer at wireless chipmaker Qualcomm (QCOM). 'If I was Google, I'd be thrilled. I can steal a lot of the top talent out of Yahoo.'"
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